Global Affairs Communications

phone, camera, laptop on desk

 

UC Davis Global Affairs Style Guidelines

Stylistic consistency is important in letting readers or viewers concentrate on the content without being distracted by variation. This Global Affairs Editorial Style Guide complements the UC Davis Editorial Style Guide, by which we abide, to provide relevant and most commonly used information for Global Affairs.

Global Affairs

Refer to as:

  • UC Davis Global Affairs;
  • Global Affairs (when UC Davis is obvious); or 
  • Global Affairs at UC Davis. 

Do not refer to as:

  • Office of Global Affairs;
  • Global Affairs Office
  • GA;
  • global affairs; or
  • Any other abbreviation or deviation.

Always include UC Davis when Global Affairs is grouped with outside organizations (e.g., International House Davis) to avoid confusion.

Global Affairs is not the International Center. Some administrative offices of Global Affairs, including the Vice Provost and Associate Chancellor’s Office, Study Abroad, and Services for International Students and Scholars (SISS), are within the International Center at UC Davis. UC Davis Continuing and Professional Education (formerly UC Davis Extension) has a Center for International Education within the International Center, which is not a part of Global Affairs, although we partner on initiatives.

  • Areas of Global Affairs
  • Refer to areas of Global Affairs as: within or a part of Global Affairs. For example:
     

    "UC Davis Services for International Students and Scholars, within Global Affairs, invites you to join us for…” (or just “Services for International Students and Scholars, within Global Affairs, invites you to join us for…” depending on the audience).

    “Thank you to our co-sponsor: UC Davis Blum Center for Developing Economies within Global Affairs.”

    “Zak Frieders, director of Study Abroad within Global Affairs, welcomed…”

    “A part of UC Davis Global Affairs, Services for International Students and Scholars welcomes the world to UC Davis for…”

    Another option, such as in signatures, is stacking areas of Global Affairs and Global Affairs. For example:

    “Zak Frieders
    Director of Study Abroad
    Global Affairs
    UC Davis”

    Always spell out the full unit name. If well known by its acronym, then include with full spelling on first reference. On subsequent reference, use just the acronym. In longer pieces, the full name may be used again at the conclusion. Do not use acronyms for areas of Global Affairs not known outside Global Affairs by acronyms (e.g., Global Education for All, Blum Center for Developing Economies, etc.).

    Blum Center for Developing Economies 
    Blum Center on subsequent reference as needed

    Confucius Institute at UC Davis or Confucius Institute within Global Affairs at UC Davis depending on usage
    Confucius Institute on subsequent reference

    Hubert H. Humphrey Fellowship Program or Hubert H. Humphrey Fellows
    Humphrey Program or Humphrey Fellows on subsequent reference

    Mandela Washington Fellowship for Young African Leaders or Mandela Washington Fellows
    Mandala Fellowship or Mandela Fellows on subsequent reference

    Services for International Students and Scholars (SISS)
    SISS on subsequent reference

    University of California, Davis, Arab Region (UCDAR) Consortium
    UCDAR on subsequent reference

    UC Davis Chile Life Sciences Innovation Center
    UC Davis Chile on subsequent reference

    Always refer to UC Davis when naming the fellows/fellowship on first mention. For example, “UC Davis Mandela Washington Fellows,” rather than “the Mandela Washington Fellows” since there are multiple cohorts of fellows across the U.S.


    Some areas of Global Affairs are recognized by external audiences because they are centers, institutes, or multiple universities have the same or similar entities. These areas, just like Global Affairs, should always be capitalized:

    Blum Center for Developing Economies
    Confucius Institute
    Fulbright Scholar Program
    Global Centers
    Global Education for All 
    Hubert H. Humphrey Fellowship Program
    Mandela Washington Fellowship
    Services for International Students and Scholars (SISS)
    Study Abroad
    University of California, Davis, Arab Region (UCDAR) Consortium
    UC Davis Chile Life Sciences Innovation Center

    Other areas of Global Affairs are capitalized when mentioned on webpages or formal documents but do not need to be capitalized when mentioned within someone’s title following their name in a news piece or publication:

    Asian International Programs (e.g., Linxia Liang, director of Asian international programs within Global Affairs, said that…)
    Global Professional Programs (e.g., Karen Beardsley, director of global professional programs within Global Affairs, went to…)

    These areas also do not need to be noted within publications, event announcements, and other external facing communications. E.g., “Global Affairs is hosting a Fulbright workshop,” rather than, “Global Affairs and Global Professional Programs are hosting a Fulbright workshop,’ whereas “UC Davis Study Abroad, within Global Affairs, is hosting a Study Abroad and Internship Fair on…”

  • More Global Affairs Style
  • We say “our fellows,” “our students,” “our faculty,” etc., rather than “the fellows,” “the students,” “the faculty,” etc., unless in a news piece or formal report. “UC Davis students,” “our students,” and “you” can be interchanged depending on audience and placement. 

    Do not use “click here” and instead, form the sentence to support inclusion of a hyperlink. Always hyperlink when possible. And use bit.ly or another service for long links. 

    Avoid jargon and acronyms. Avoid words like nation or home when referring to the United States as these words could be understood differently by international audiences.

    Proper form for phone numbers is: (530) 752-1930. Use a hyphen, not an en dash. Include a country code when writing for international audiences or when listing international phone numbers, which requires different formatting.

    Lists should always use bullets, not dashes, hyphens or asterisks, with parallel construction used for all entries. For example, if one entry is a complete sentence with punctuation, then all entries should be presented as complete sentences; if one entry is a sentence fragment opening with a verb, then all entries should be a fragment opening with a verb. 

More UC Davis Style

  • University of California, Davis
  • Set off “Davis” by two commas: the University of California, Davis, was chosen. “UC Davis” is used in second and subsequent references in news releases and in publications. Do not use “UCD.” Use no periods in UC. Never say the University of California at Davis. Per the UC Davis Editorial Style Guide.
  • Academic Degrees
  • With the exception of the alumni sections of campus publications, it is preferable to avoid abbreviations and instead spell out names of degrees: Ronald Enomoto, who received his bachelor’s degree in English from UC Davis. Capitalize the formal name of a degree conferred: The department offers a Master of Arts and a Master of Arts in Teaching. Use an apostrophe in “bachelor’s degree,” “master’s,” etc. Use abbreviations such as “B.A.” and “M.A.” only when spelling out the names of the degrees would be cumbersome. When used after a name, set off such abbreviations with commas: Robert Kerr, Ph.D., is responsible for....Avoid redundancies such as Dr. Mark Mannis, M.D., or her doctorate degree (the proper adjectival form of the noun “doctorate” is doctoral). Avoid mixing forms, such as he received his master’s and doctoral degrees; master’s and doctor’s degrees would be preferable in such a case. Follow guidelines under AP’s “academic degrees” entry and see the list of abbreviations for academic degrees in Chicago 15.21 (though note that we use periods). A complete listing of all the degrees offered by UC Davis is found in the opening pages of the UC Davis General Catalog. Per the UC Davis Editorial Style Guide.

  • Administrative Titles
  • Capitalize formal or courtesy titles—president, chancellor, professor, senator—before names of individuals, and lowercase formal titles following names of individuals. Use commas when the title follows the name.

    -Vice Provost and Associate Chancellor of Global Affairs Joanna Regulska led…

    -Joanna Regulska, vice provost and associate chancellor of Global Affairs, led…

    -Global Affairs is always capitalized.

    Lowercase descriptive or occupational titles—teacher, attorney, history professor, department chair —in all cases. Use the formal title Dr. (plural Drs.) only before the names of individuals who hold a degree in medicine, veterinary medicine or dentistry. At times, special requests are accepted in remarks and other times when international audiences expect Dr. for faculty members. See more at the UC Davis Editorial Style Guide.

  • Dates and Times
  • Always use cardinal, not ordinal numbers for dates. E.g., May 5, not May 5th. When a month is used with a spe­cific date, abbre­vi­ate only Jan., Feb., Aug., Sept., Oct., Nov. and Dec. Spell out all months when using alone, or with a year alone.” When using the name of a day, set the date within commas. E.g., On Wednesday, Oct. 5, she will appear. When referencing a range of years, such as an academic year, use only the last two digits of the closing year, e.g., 2016-17. The style for time is a.m. and p.m. Use an en dash for ranges. E.g., 10 a.m.–3 p.m., from 10 a.m. to 3 p.m. Never repeat 12 p.m. and noon together or 12 a.m. and midnight together. When creating event materials, use 12 p.m. instead of noon. AM and PM may be used on flyers or print using all caps. See more at the UC Davis Editorial Style Guide.

  • Spelling and Punctuation 
  • Do not use a hyphen between ethnicities, e.g., African American, African American art. Capitol is the building. Capital is the city. Do not use ampersands (&), always spell out “and” unless the ampersand is an official part of the name. Spell out United States. Second references are U.S. In a sentence, the words academic year, university, campus, professor, chancellor, faculty, international, global do not need to be capitalized. UC Davis URLs are written all lowercase. E.g., globalaffairs.ucdavis.edu. You do not need to include https://, or www., etc. Webpage, website, webmaster, email, are all spelled as such. No hyphens. See more at the UC Davis Editorial Style Guide.


UC Davis Global Affairs Messaging Guidelines

Characteristics

  • Ambitious, bold
  • Diverse
  • International
  • Helpful, connected
  • Knowledgable
  • Global Hub
  • Curious, Engaged
  • Forward-thinking
  • Robust
  • Interconnected
  • Trustworthy, Honest
  • Comprehensive

Brand Statement

About Global Affairs at UC Davis

Global Affairs brings the world to UC Davis, welcoming more than 8,400 international students, scholars and leaders, and hosting programs that inspire global curiosity, understanding and engagement. Compelled by the valuable outcomes of thinking globally, we make transformative opportunities a reality by supporting the thousands of students and faculty studying and researching internationally—and by facilitating collaborations that tackle the world's most pressing problems through more than 150 international partnerships.

Putting our vision of a UC Davis community that engages, thrives, and leads in this interconnected world into action, Global Affairs is now in pursuit of an ambitious goal: Global Education for All.

  • More Global Affairs Brand Statements
  • Asian International Programs

    Building opportunities through international delegation visits and partnerships, Asian International Programs facilitates and guides professional relationships and academic collaborations between UC Davis and universities, government agencies, and institutions across the Asian region. 

    As a part of Global Affairs at UC Davis, Asian International Programs aims to inspire global curiosity, understanding, and engagement.

    Blum Center for Developing Economies

    Integrating education and experience, the Blum Center for Developing Economies prepares and sponsors UC Davis students to thrive in tackling projects—ones that partner students with communities for mutually-beneficial collaborations—in more than 50 countries around the world.

    As a part of Global Affairs at UC Davis, the Blum Center aims to inspire global curiosity, understanding, and engagement.

    Confucius Institute

    The first in the world to focus on Chinese food and beverage culture, the Confucius Institute at UC Davis creates community and encourages conversations through interactive art, cooking, and tea workshops and events—while complementing the university’s strengths in food sciences, viticulture and enology, and agriculture.

    As a part of Global Affairs, the Confucius Institute at UC Davis aims to inspire global curiosity, understanding, and engagement.

    Global Professional Programs (Fulbright, Humphrey, Mandela, etc.)

    Increasing shared understanding and knowledge through professional international exchanges, Global Professional Programs brings international fellows, leaders, and scholars from across fields to UC Davis for professional development and mutually-beneficial collaboration.

    As a part of Global Affairs, Global Professional Programs aims to inspire global curiosity, understanding, and engagement.

    Services for International Students and Scholars (SISS)
    From ensuring some of the world’s brightest international students and scholars have the opportunity to study, research, or teach at UC Davis to providing advising and community programming, Services for International Students and Scholars helps California and UC Davis become a home away from home for our more than 8,000 international students and more than 2,100 international scholars coming from over 140 countries. 

    As a part of Global Affairs, Services for International Students and Scholars aims to inspire global curiosity, understanding, and engagement.

    Study Abroad

    UC Davis Study Abroad integrates global opportunities into the academic experience, supporting 1,300 students each year in studying across 30 countries, exploring the world, and gaining valuable skills and competencies. In the quest for Global Education for All, Study Abroad goes beyond traditional programs to meet the academic, personal and professional needs of UC Davis’ diverse and driven student body.

    As a part of Global Affairs at UC Davis, Study Abroad aims to inspire global curiosity, understanding, and engagement.

    University of California, Davis, Arab Region Consortium (UCDAR)

    Bringing together six leading research universities and advancing new knowledge, UC Davis Arab Region Consortium facilitates collaborative research projects across fields and pursues innovative initiatives that are relevant to both the California and Arab regions. 

    As a part of Global Affairs at UC Davis, UCDAR aims to inspire global understanding, engagement.

    UC Davis Chile - Life Sciences Innovation Center (UC Davis Chile)

    Building on mutually-beneficial partnerships between Chile and California, the UC Davis Chile - Life Sciences Innovation Center leverages the strengths of UC Davis, groundbreaking research, and technology to stimulate opportunities within the agriculture industry and academia in both the Chile and California regions. 

    As a part of Global Affairs at UC Davis, UC Davis Chile aims to inspire global understanding, engagement.

  • Co-Sponsoring Events
  • Global Affairs often co-sponsors or sponsors student, faculty, staff, campus partner, and outside organization events. In order for us to make the most of this exposure and make it easiest for event participants to recognize our brand, we need to use standard messaging and correct references.

    Example language when working with event organizers

    For this sponsorship, please refer to us as UC Davis Global Affairs or as Global Affairs if being listed among other UC Davis entities. If you need a blurb for print or for remarks, please use the below statement in its entirety. If word count does not permit it to be used in its entirety, please let me know and I will work with our communications team to send an edited version. Our logo files can be found here on our website.

    Global Affairs brings the world to UC Davis, welcoming more than 8,400 international students, scholars and leaders, and hosting programs that inspire global curiosity, understanding and engagement. Compelled by the valuable outcomes of thinking globally, we make transformative opportunities a reality by supporting the thousands of students and faculty studying and researching internationally-and by facilitating collaborations that tackle the world's most pressing problems through more than 150 international partnerships.

    Putting our vision of a UC Davis community that engages, thrives, and leads in this interconnected world into action, Global Affairs is now in pursuit of an ambitious goal: Global Education for All.

    Example language for areas of Global Affairs working with event organizers

    For this sponsorship, please refer to us as the UC Davis Blum Center for Developing Economies within Global Affairs or as the Blum Center for Developing Economies within Global Affairs if being listed among other UC Davis entities. If you need a blurb for print or for remarks, please use the below statement in its entirety. If word count does not permit it to be used in its entirety, please let me know and I will work with our communications team to send an edited version. Our logo files can be found here on our website.

    Integrating education and experience, the Blum Center for Developing Economies prepares and sponsors UC Davis students to thrive in tackling projects—ones that partner students with communities for mutually-beneficial collaborations—in more than 50 countries around the world.

    As a part of Global Affairs at UC Davis, the Blum Center aims to inspire global curiosity, understanding, and engagement.


UC Davis Global Affairs Branding Guidelines

Our Logo
 

UC Davis Global Affairs with icon

The UC Davis Global Affairs logo portrays a spirit of movement and balance, yet imperfection, symbolic of the world in which we live. Similarly, it represents the students, scholars, faculty, staff, and partners affiliated with Global Affairs—who are often in a state of movement as we both welcome the world to UC Davis and facilitate transformative opportunities locally and globally.

The logo suggests a sense of mobility and interconnectedness, yet the simple dot is a focal point meant to convey a sense of center. For Global Affairs, this signifies our mission of inspiring global curiosity, understanding, and engagement. For students or scholars, it could signify their place of origin or sense of place at UC Davis, whereas for faculty or staff, it could signify their research, teaching or service work. The intentional abstractness lends itself to individual interpretation, evoking different meanings for unique personal perspectives. 

In the full color version, the dot is green to represent earth, growth and positivity, with the blue and gold representing the connections of UC Davis with the world. Typography and color is consistent with UC Davis branding standards. 

Logo Files

Global Affairs Print Logos

Global Affairs Web Logos

Blum Center for Developing Economies Logos

Services for International Students and Scholars (SISS) Logos

Study Abroad Logos
For questions about the Global Affairs logos, contact Jennifer Wade at jnwwong@ucdavis.edu. For questions about the Blum Center or Study Abroad logos, contact Blake Cooper at bncooper@ucdavis.edu. For questions about the SISS logos, contact Mary Martin-Mabry at mmartinmabry@ucdavis.edu. 

For the Confucius Institute logos, email D Dayton atdzdayton@ucdavis.edu. For the UC Davis Chile - Life Sciences Innovation Center logos, email Francisco Diaz at fdiaz@ucdavischile.org. 

Our Colors

  • Primary colors: UC Davis Blue and Gold
  • Secondary colors: California Poppy, Sunny Grass, Wine Grape, Winter Sky Gray
  • See more details at the UC Davis Marketing Toolbox
  • Basic Logo Guidelines
  • See full UC Davis guidelines at the UC Davis Marketing Toolbox.

    Consistency is key.
     UC Davis wordmarks and logos are not made of fonts. They are customized artwork designed by professionals. Never try to recreate them. Use only approved artwork files. Scale proportionally. Maintain minimum size standards.

    Keep the university colors within brand standards. Keep the logo prominent. Do not stretch, squash or otherwise distort the logo. 
    Observe minimum size standards and color guidelinesKeep a prescribed amount of clear space around logos.
     

    Do not combine wordmarks or logos. Do not add names, other type, or other graphics. Never add names or graphic elements to the UC Davis wordmark (outside of unit logo signature treatments), or in close proximity to the logo or incorporate it as part of another logo. Never separate or remove elements of the mark, or alter the relationships between them. 

    Keep the logo readable and avoid poor-contrast or busy backgrounds. Do not put the logo over busy patterns, backgrounds, or colors that obscure the readability of the logo (e.g. do not put a blue logo on a blue background).

    Do not print large posters, banners or imagery with the Global Affairs logo without working with the Global Affairs communications team. 

    File formats:
    • PNG is for Microsoft Word, Microsoft Excel and Microsoft PowerPoint. These have transparent backgrounds.
    • JPG is for any type of document, but does NOT have a transparent background. The background will be white. 
    • EPS is for use with Adobe InDesign, Adobe Photoshop, Adobe Illustrator. These have a transparent background.


UC Davis Global Affairs Communications Team

The communications team are implementing the Global Affairs Strategic Communications Plan as a part of the Global Affairs Strategic Plan. Working with Strategic Communications, campus communicators, other partners, we are here for:

  • branding;
  • communications planning and strategy for programs;
  • content management and storytelling;
  • digital communications, social media, websites;
  • leadership writing;
  • marketing, email campaigns, outreach communications for signature programs and events;
  • news and media;
  • photography and video;
  • print, publications, and design; and
  • internal communications, workshops and trainings.

If you have a Global Affairs communications request, please use this Communication Project Request Form.